- An advertising marketplace
AdEx originated in 2017 as a decentralized ad exchange for digital advertising, and subsequently evolved into a full protocol.
The AdEx protocol facilitates trading of advertising space/time, as well as the subsequent verification and proof that it actually occurred. It covers all interactions between publishers, advertisers and end users. The protocol combines traditional peer-to-peer technology, cryptography and blockchain.
The AdEx team also develops an open source dApp built on top of the Ethereum implementation of the protocol.
Blockchain technology and decentralization can provide tools to developers to figure out better ways to handle everything regarding digital ads, and thanks to the explosion in popularity of these technologies in recent years there are now several projects that are planning to create new ad platforms capable of offering better features that the ones currently available, with AdEx certainly being one of the most promising of these projects.