• AdEx

  • An advertising protocol and platform
AdEx - An advertising protocol and platform

AdEx is an open, trust-minimized protocol & stack for digital advertising that reduces ad fraud, malvertising and protects user privacy. It originated in 2017 as a decentralized ad exchange for digital advertising, and later evolved into the full-stack solution it is today.

The AdEx protocol facilitates trading of advertising space/time, as well as the subsequent verification and proof that it actually occurred. It covers all interactions between publishers, advertisers and end users. The protocol combines traditional peer-to-peer technology, cryptography and blockchain.

The AdEx team also develops an open source dApp built on top of the Ethereum implementation of the protocol.

Status: Live

Author

AdEx Network OÜ

Software license

MIT

Last updated: Jul 8th, 2019
Submitted: Apr 23rd, 2018

Development activity?

560 events  +45.45% (30d)

1394 events (90d)

Active users ?

  • Daily 18
  • Weekly 68
  • Monthly 291

Transactions

  • 1 day 21
  • 7 days 380
  • 30 days 1,071
  • Mainnet contracts (Ethereum)

    • Copy
    • Copy
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Critic Reviews

  • Introducing AdEx | Next generation ad protocol running on the Ethereum blockchain!

    Blockchain technology and decentralization can provide tools to developers to figure out better ways to handle everything regarding digital ads, and thanks to the explosion in popularity of these technologies in recent years there are now several projects that are planning to create new ad platforms capable of offering better features that the ones currently available, with AdEx certainly being one of the most promising of these projects.

    Read full review

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