- An advertising protocol and platform
Ambire AdEx (formerly AdEx Network) is an open, trust-minimized protocol & stack for digital advertising that reduces ad fraud, malvertising and protects user privacy. It originated in 2017 as a decentralized ad exchange for digital advertising, and later evolved into the full-stack solution it is today.
The Ambire AdEx protocol facilitates trading of advertising space/time, as well as the subsequent verification and proof that it actually occurred. It covers all interactions between publishers, advertisers and end users. The protocol combines traditional peer-to-peer technology, cryptography and blockchain.
The Ambire team also develops an open source dApp built on top of the Ethereum implementation of the protocol.lt on top of the Ethereum implementation of the protocol.
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