- PAYWOK is a reward-based advertising application.
PAYWOK is a reward-based advertising application service providing CPI, CPA, and other types of advertisements in the form of the AD offer wall. This is originated from WECON, the PoC of weBloc project, realizing a transparent and abusing-free advertising environment. In the conventional advertising ecosystem, all participants are incentivized to maximize the costs in the process of launching advertisements, charging more on the advertisers and giving less value to the users. There are approximately 5 to 6 steps from advertisers to users when ads are launched and the players in each step take about 10% to 15% as a fee. PAYWOK gets rid of all the processes and connects users with advertisers, giving more values to the participants in the ecosystem. Unfortunately, PAYWOK supports the Korean market only at the moment. Through continuous updates, we will secure more users and bring up more ads.
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